PodcastOne Is Building an Online Empire

The radio listeners of the world wonâ??t switch to podcasts overnight. But the shift from scheduled programming to on-demand content that is happening in TV also applies to radio. Just ask Norm Pattiz, a radio industry veteran who started Westwood One, a syndicator of talk radio shows, and grew it into a half-billion-dollar company. Heâ??s a radio guy for lifeâ??â??Iâ??ve been a cheerleader of radio for 35 years. Iâ??m not changing my stripes,â? he saysâ??but he believes the only way to grow in radio industry is to embrace digital. He saw an opportunity in podcasts, because, unlike radio, which depends on broadcasters to pick up your shows, podcasts have their own distribution.