The Interview: Sony Absolutely Blew It

Sony Pictures can’t be serious. The Interview surely isn't, the presence of Seth Rogen and James Franco assured that. The company must have known it had fire on its hands. To claim otherwise would be disingenuous. But throughout Hollywood history, the big studios have always known that fire sells. Controversy sells. In fact, protests usually mean a) lots of ticket sales and b) awards by the bushel.