The Triumph of Starbucks over McDonald's

The quarterly results released at the end of the week from Starbucks and McDonald’s paint quite a picture of how America’s quick-serve consumption habits are changing. Namely, that we’re growing increasingly more likely to indulge in pricier on-the-go food and drink that’s deemed upscale, healthier, or otherwise superior in quality than we are on the stuff that’s tempting mainly just because it’s cheap.