After a second weekend of wide-scale release in the U.S., Warner Bros./Time Warner's "American Sniper" movie has topped the $200 million domestic release mark. This number is stunning in and of itself in a time when many other movies have struggled to find an audience; but that number also puts it on pace to become the all-time biggest domestic R-rated movie of all time. The current record holder for that: "The Passion of the Christ."
Taking the liberty to point out what may be obvious, what the two movies share is a large, loyal and enthusiastic audience. Whether you want to label the audience "Christian," "patriotic" or my preferred choice- "conservative," the strength of Sniper and Passion should be sending a strong business message about this audience to Hollywood.
Read Full Article »