Whole Foods Finally Got Cheaper & It's Working

Whole Foods Market is finally coming to terms with its image problem. The notion that its food is too expensive has kept a certain segment of grocery shoppers at bay, limiting the company’s growth. In 2013 and 2014, sales and growth went from stagnant to outright bad. The company lowered growth forecasts three times in one year, putting the stock price in a rut that it’s only now beginning to overcome.