What's the Appeal of a Weaker Currency?

Why does the idea of a weaker currency have so much allure? I asked myself this question while reading Tyler Cowen's (very good, very short) discussion of what the weaker euro means for Europe's economies. The (even) shorter answer: The weaker euro will make the euro area's exports cheaper, but that reduces the buying power of existing incomes and wealth.

That's a trade-off people generally seem happy to make.

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