Facebook's New "Media Plan" Is Terrifying

Facebook's New "Media Plan" Is Terrifying
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Once, the idea that a reader would find a New York Times story without ever picking up a newspaper might have seemed preposterous. Now, Times stories are everywhere, and the news organization has not only the paper but also a bustling website and a range of apps.

In six months, though, you might read a story from the paper of record without ever arriving at a Times-branded anything. The New York Times is considering publishing some of its stories directly to Facebook, according to a story in the paper Tuesday. These stories would look somewhat like a normal news story in a user’s News Feed, but instead of sending users to NYTimes.com servers, they’d send users to Facebook’s own.

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