The Science of How Long Your Business Will Last

It’s a big question, and one that nearly every entrepreneur and economist grapples with: how long do businesses generally survive?

A group of scientists appear to have at least partially unlocked the answer, with a somewhat surprising result: publicly-traded companies die —through acquisitions, mergers, bankruptcy or other reasons — at the same rate irrespective of how well-established they are, or what they actually do.

The magic number, a new study from scientists at the Santa Fe Institute in New Mexico reveals, is about 10 years.

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