They say that if something looks, acts and quacks like a duck, it must be a duck.
But what if you take a bite of it and it tastes like chicken?
That’s the conundrum facing the financial-services world right now as the big brokerage houses try to convince the public through advertisements and actions that they are fiduciaries — putting consumers’ best interests first — right up until there is a dispute or a problem, at which point they no longer want the burden of making customers the first priority.
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