Why's Starbucks Paying for Employees' College?

Starbucks Coffee just announced a commitment of up to $250 million to ensure that each of its U.S. employeesâ??whether full or part-timeâ??can go to four years of college and graduate without any tuition debt. (Let me start with the specificsâ??the â??whatâ?â??of Starbucksâ?? new initiative and then get to why Starbucks is doing it and why, as a corporate culture and customer service consultant, I see business positives in this Starbucks initiative)