Is 'Behavioral Economics' Just 'Cuteonomics'?

When it gets to economics, though -- market outcomes, not individual decisions --  a common complaint is that "behavioral" approaches study small-potatoes effects. OK, some asset might have a price 10 basis points off. OK, Dick knows how to rebase exams to get a bit better teaching ratings. OK, so your non-economist spouse wants roses on Valentine's day. But really, in the big picture of growth, unemployment, inequality, climate -- you name it -- has this risen past cuteonomics?