I have a Google Alert set up for dozens of spirits categories – gin, craft gin, bourbon, even more obscure categories like aquavit – but recently there’s been a lot of buzz about one spirit in particular: Irish whiskey. Rumor would have it that Irish whiskey, specifically craft Irish whiskey, is experiencing a massive revival. The numbers would appear to back this rumor: Irish whiskey has been increasing in volume and sales in the US and abroad over the past 15 years. This has resulted in new craft Irish brands popping up left and right. Craft Irish whiskey is taking off.
Right?
The answer is yes. Well, sort of.
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