The Allure of an Ad-Free Internet

Ad blockers are controversial for good reason. To the person scrolling or clicking through a website, online advertising can feel like trip wire designed to trick you into clicking. Depending on the strength of oneâ??s wi-fi connection and the reserve of oneâ??s patience, navigating this ad-speckled landscape can be tolerable or aggravating. On mobile devices, where mere scrolling can trigger the unwanted click of an ad, the experience can be rage-inducing. So itâ??s understandable that ad-blocking apps seem to be gaining popularity now that iOS9, Appleâ??s latest operating system, enables such software.