What Uber Gets Right and Other Startups Don't

Uber is one of the most valuable startup in the world, and part of that success can be attributed to an aggressive strategy to acquire and retain talented people. Their most notable, and recent, tactic has been poaching Googleâ??s top experts in mapping and geospatial solutions. Moves like this provide Uber with a significant competitive advantage in a crowded marketplace. Talented executives and engineers flocking to Uber believe the company has â??world-changingâ? ambitions with a corporate culture that values team as much as the bottom line.