Back when I was in business school, the PC manufacturers were go-go football stocks. Bull market, dude.
There was Dell, Hewlett-Packard, Compaq, and Gateway, which used to sell its computers in a Holstein cow-pattern box. Apple was making Macs but had a much smaller market share than it does today.
Business mags like Fortune and Forbes fawned over Michael Dellâ??how he had achieved this â??mass customizationâ? ideal in his manufacturing process.
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