In past years, “Christmas creep” led to Santa Claus displays appearing in store aisles right after Labor Day, and the occasional “early Black Friday sale” popping up for a brief day or two here and there before Thanksgiving.
Increasingly, though, major retailers are ushering in Black Friday-type sales in early November, and they’re trying to maintain the intense, promotion-heavy atmosphere steady all the way to Thanksgiving, Black Friday, and beyond.
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