In a way, the story is as simple as two fractions.
- U.S. consumers are spending one-fourth of their media time on mobile devices.
- Advertisers are only spending one-eighth of their dollars on mobile.
That gap between mobile attention and mobile advertising is worth more than $20 billion a year, and it’s closing fast. Mobile is eating media, and Facebook—which controls 20 percent of the mobile ad market and is growing three times faster than the leader Google—is poised to eat mobile.
Read Full Article »