Billionaire investor Warren Buffett is famous for his “front-page-of-the-newspaper test.”
In a recent interview with Bloomberg, he described it, simply, as not doing anything he would be embarrassed to have written up on the front page of the newspaper. To encourage ethics over profits, he tells his managers: “Lose money for the firm, and I will be understanding; lose a shred of reputation for the firm, and I will be ruthless.”
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