All of the great investors, from Seth Klarman and Howard Marks to Warren Buffett and Phil Fisher, have one thing in common- their ability to clearly communicate their philosophy. Great investors need to be masterful in delivering their message in order to see their clients or partners through difficult times.
Jack Bogle rightfully gets all the credit for creating the index fund, but he’s very underrated when it comes to his ability to effectively communicate. He is the author of thirteen books, which is pretty amazing when you consider he’s only really saying three things; buy index funds, keep costs low, and stay the course. His most recent book, Clash of the Cultures, which details how companies went from an investment business to a marketing business, is an excellent read.
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