While Major League Baseball is enjoying one of the most exciting postseasons in its recent history, the National Football League is losing viewers. So low are this season’s ratings that television networks are being forced to give away free ad slots to make up for the low numbers.
Speculation about the reason is rampant: the election, the protests. Whatever the explanation, the smart folks at NFL headquarters seem to think the solution is to keep their heads down and hope things get better. But it’s tough to fix the problem if we don’t know what’s wrong.
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