Amazon Can't Neglect Retail Roots

Amazon Can't Neglect Retail Roots
AP Photo/Ted S. Warren, File

Amazon.com Inc. boss Jeff Bezos is fond of saying â??your margin is my opportunity.â?

Traditional retailers who scoffed at him 19 years ago when Amazon went public arenâ??t any more. Shareholders who stuck with the company, on the other hand, are laughing all the way to the bank with a 2,400% gain in the past decade.

Yet, with the e-commerce giant set to report its sixth consecutive quarter in the black on Thursday, the source of more than half of its pretax operating earnings in its most recent report, is someone elseâ??s opportunity.

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