Apparently, Americans can’t get enough of the discount German grocery storeexperience. The popularity of Aldi, the German monolith whose no-frills displays and rock-bottom pricing have had Americans begeistert since 1976, has not gone unnoticed by the head office at Lidl, otherwise known as Aldi’s chief Fatherland competitor, its arch-nemesis, the perpetual Dorn in its side. And now the younger, feistier fighter in Germany’s biggest little war (Kleinkrieg, or “feud”) is yearning to breathe free on our shores. By 2018, Lidl plans to attack the Eastern Seaboard with 150 new harshly lit emporia of off-brand Tostitos.
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