Sleeping Giants has spent the last four months letting advertisers know that their products are being sold next to articles with headlines like, “Birth Control Makes Women Unattractive and Crazy,” and “Would You Rather Your Child Had Feminism or Cancer?”
This ragtag group of anonymous marketers has convinced 1,600 advertisers to move their ad buys away from the right-wing media site Breitbart, where those headlines appeared, in the last 16 weeks.
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