Thoughts on Why Pepsi and United Got Things So Wrong

What do America's tone-deaf twins, Pepsi and United, tell us about what's wrong with corporate leadership today?
For anyone who wasn't in the Hermit Kingdom for the last two weeks, we had back-to-back incidents of self-inflicted social slaughter. First, Pepsi had to yank its fatally-conceived commercial featuring Kendall Jenner handing a can of the sugary stuff to a fake cop, a gesture which was almost universally seen as trivializing the Black Lives Matter movement through an unjustifiable apotheosis of the brand as a cultural peacemaker. Then, United Airline sent real cops onto a plane to yank a paying customer out of his seat—and the CEO's initial reaction was to defend the ejection maneuver.