That the forceful ejection of a United Airlines passenger the Sunday before last proved so newsworthy indicated something that's largely been ignored by the airline's myriad critics and “advisers.” What happened was news precisely because it's so rare.
But for a commentariat prone to turning anecdote into statistic, United's resort to force when it came to properly removing David Dao (more on this in a bit) from one of its airplanes was naturally (to the chattering class, at least) a sign of a tone-deaf airline; one clueless about customer service thanks to a culture within the airline that doesn't prioritize it. United's actions were apparently also a sign that its witless executives don't understand the auction process that economists – who've almost to a man and woman never run a business – can apparently design in their sleep. Oh please.
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