HONG KONG—Chinese consumers are a finicky bunch. Plenty of American businesses have attempted to break into China, but a mixture of cross-cultural flops, unpredictable and rapid changes in tastes, and tight government regulation has brought down the likes of Home Depot and Best Buy, and thwarted the global domination of tech giants like Facebook and Google.
But when Nicole Meyer, who is a sister of Donald J. Trump's son-in-law Jared Kushner, played up her relationship with her brother—a flagrant wink-wink-nudge-nudge using the the cachet of the White House—she was tapping into China's strange Trump love, and something more.
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