The Gig Economy Is Not An Innovation

One of the few successes of truth against propaganda in recent years has been the rebranding of the “sharing economy” as the “gig economy”. Marketing geniuses from Silicon Valley want us to believe the ad-hoc sale of labour is a form of utopian paradise, where capitalistic relations are replaced by egalitarianism and “sharing”. The phrase “gig economy” has rightly refocused the debate on to the implications for jobs and labour rights.