With the Tony Awards coming on Sunday night, I decided this week that I'd better bite the bullet and buy tickets to “Hello, Dolly!” in case Bette Midler wins best actress and tickets become even more scarce and expensive.
I knew the tickets would be steep. Thanks to what's known as dynamic pricing, in which costs shift constantly to match demand, top ticket prices for hit shows on Broadway have hit previously unheard-of levels. Annual Broadway ticket sales reached a record $1.45 billion for the just-ended season.
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