Big Tech Needs To Watch Its Back

Be Humble is probably not a bad look right now in the tech world. We've been in the celebration phase all year as Microsoft, Google, Amazon, Apple, Netflix and Facebook take their place in the pantheon of classic American monopolists. These firms and a few others, it is now widely acknowledged, dominate everything. There is no day-part in which they do not dominate the battle for consumers' attention. There is no business safe from their ambitions. There are no industries in which their influence and encroachment are not currently being felt. And for now, users, consumers, technology journalists and shareholders are cheering.