Kids These Days: Why Don't They Work Summers?

t's not like the jobs aren't there. The ice cream still needs scooping. A Tilt-a-Whirl doesn't run itself. And that floppy, weirdly heavy rubber frog that somersaults toward the rotating lily pads? Hit or miss, someone's got to bring it back to the catapult for the next lucky player. The work of an American summer remains, sticky and sweet as cotton candy, which doesn't sell itself either. But when Jenkinson's Boardwalk went looking for seasonal employees last year, the response was not at all what the company expected. To fill some 1,200 summer vacancies, an Easter-time job fair drew just 400 people. Applications did bounce up this year, but not nearly enough to reverse a grave trend that summer employers have noticed well beyond the Jersey Shore.