NFL Can No Longer Blame Declining Ratings on the Elections

Television ratings declined, last season, for the National Football League's games. This came as a shock to the Lords of the NFL. Ratings are not supposed to decline. The NFL's ratings never decline. This is a law of nature. The popularity of football is always on the increase even as its presence spreads, with games now being played in London and Mexico City, with other venues under consideration. Football is expanding and inevitable. So how, then, to account the falloff in the ratings? Well, the NFL explained, it was an election year. And an unusual one. Perhaps people had been