Revenge Of The New Normal: When Godot Arrives

If you watch and participate in markets long enough – and no, we're not talking about, “On a long enough timeline…” – you'll appreciate or get bitten (as we certainly have from time to time) by the sardonic irony that often becomes exposed by a market's cycle. Consider Mohamed El-Erian's “New Normal” market strategy, that aimed at the start of this decade to capture the anticipated outperformance of emerging over developed markets. Bear in mind that the phrase has stuck around since then, despite the fact that it was largely a narrative for a poor investment strategy.