How A Lazy Man Won A Nobel Prize

“The best thing about Thaler, what really makes him special, is that he is lazy.” So said Daniel Kahneman, winner in 2002 of the Nobel memorial prize in economics. Prof Kahneman was talking about Richard Thaler, who has emulated that achievement 15 years later. Prof Thaler's thesis adviser, the economist Sherwin Rosen, put it differently: “We didn't expect much of him.”