The Rise of "Woke" Capital

The Rise of "Woke" Capital
AP Photo/Mark Lennihan

Here are two stories about corporate America's current role in our politics and common life. In one, the country's biggest companies are growing a conscience, prodded along by shifts in public opinion and Donald Trump's depredations and their own idealistic young employees, and becoming a vanguard force for social change — with the recent disassociations from the N.R.A. by major airlines and rental car companies just the latest example in a trend that also includes recent high-profile corporate interventions on immigration and gay and transgender rights.

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