Thanks to Amazon's Echo, “Alexa” is nowadays much more than a name. It's truly a cultural and commercial phenomenon. The expectation is that in the coming years, more and more people will order their lives and shopping around the cylinder-shaped gadget.
Amazing about all this is that when Echo was brought to market over three years ago, it was ridiculed. Its smashing success is a reminder of how difficult it is to predict the future, particularly the future of technology.
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