Facebook Finds It's Not Easy to Tame Its Growth Obsession

WHEN MARK ZUCKERBERG isn't responding to the latest scandal engulfing his company, he's actually trying to fix Facebook: He's trying to redirect its obsession with growth—in users and in the time they spend on Facebook—to focus on whether those users have good experiences on the platform. The problem is that he'd prefer the world not know exactly how obsessed with these metrics his company was. And the world is not cooperating.