This week marks the start of the NCAA's 68-team, single-elimination tournament to select the men's basketball team champion. There is a women's version as well, but the men attract most of the betting interest. Workplaces across the country are creating “bracket pools” with entry fees from $1 to $10,000 where bettors try to predict the results.
I'm going to demonstrate a powerful quant technique — factor investing — to pick a winning NCAA bracket. Skip lower for the picks, but if you have patience, I'll show interesting things along the way.
