How Amazon Rigs Its Shopping Algorithm

How Amazon Rigs Its Shopping Algorithm

For companies that sell on Amazon's platform, “winning the Buy Box”—the area on the right-hand side of the page that says “Add to Cart” or “Buy Now”—is everything. While Amazon says it's a neutral arbiter, there is ample evidence that the company has rigged its algorithm to deliver outcomes that further its own interests at the expense of sellers and consumers.

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