For companies that sell on Amazon's platform, “winning the Buy Box”—the area on the right-hand side of the page that says “Add to Cart” or “Buy Now”—is everything. While Amazon says it's a neutral arbiter, there is ample evidence that the company has rigged its algorithm to deliver outcomes that further its own interests at the expense of sellers and consumers.
Read Full Article »How Amazon Rigs Its Shopping Algorithm
Comment
Show comments
Hide Comments
