Dear Entrepreneurs, Please Gouge Me, or 'Surge' Me!

Why are we, especially the millennials, willing to accept and understand how "surge" pricing allows Uber to attract drivers (supply) at time of greatest customer need (demand), but are horrified at the idea of price gouging at times of short supply of toilet paper and hand sanitizer? First, what kind of behavior constitutes "gouging?"  It ? Read Full Article »