Why Politicizing Business Is So Bad For Business

It seems almost quaint to recall Tipper Gore's campaign for warning labels on explicit music lyrics, back when companies feared cultural controversies and offending consumer groups advocating for traditional values. Much has changed since 1997 when national brands including J.C. Penney, Chrysler, and Wendy's refused to advertise on "The Puppy Episode" of The Ellen Show, when she announced she was gay. Read Full Article »