Entrepreneurs open up shop with dreams of profoundly changing how consumers do things. Yes, monopoly profits are their goal. Thank goodness they’re the goal. They’re trying to win our business by virtue of making our lives so much easier and/or better that we cease patronizing their competitors.
Really, what’s the point of going into business unless it’s to achieve market dominance? How obnoxious for a wannabe entrepreneur to hog precious capital if the goal is mediocrity. How is that helping consumers? Think about it.
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