“Watching paint dry” has always been synonymous with “boring.” At least, it was until Tony Piloseno threw out the rule book. His paint-mixing obsession took paint from being “old and boring” to being “new and exciting” for 1.2 million TikTok followers.
“He does this crazy art,” Florida Paints co-founder Don Strube – who is also Piloseno’s new boss – told me. “I don’t know exactly where he’ll end up here – he may go into marketing, sales, or operations – but he’s a gem because he makes paint so much fun.”
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