When I go to a farmer’s market or shopping mall, I generally don’t ask vendors 20 questions about their background or political opinion before buying their product. I want to know: Is the product good quality? Is it worth the price?
Now, there are caveats to this: Generally, I don’t want to do business with people who I know are dishonest, immoral, or who are using their business toward ends I find reprehensible. That’s where boycotts come in (or, in another context, where tariffs and trade embargoes come in). Consumers are free to pressure companies to act a certain way. That’s always been the case.
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