Last year, TikTok became the first major social media platform to completely ban multi-level marketing, or “MLM,” content on its platform. TikTok did this quietly and with little fanfare, via a regular periodic update to its “Community Guidelines.”
The company’s blog post announcing this update made no mention of MLMs or related business models. Yet under the monikers “[i]llegal activities and regulated goods” and “[f]rauds and scams,” TikTok now explicitly bans “[c]ontent that depicts or promotes Ponzi, multi-level marketing, or pyramid schemes.” Items banned below and above MLMs in TikTok’s list of “Community Guidelines” currently include drugs, tobacco, and sports betting.
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