Everyone Thankfully Perceives Value Differently

If inquiring about an item’s worth, one might be met with an incredulous, “It says right there on the price tag.”  Seems simple enough, but is it always accurate?  The price is no mystery, but what if no one buys it?  If it’s languishing on the shelf, collecting dust, then either no one perceives the product to be worth the price, or everyone would rather buy something else.  In either scenario, it is a problem for only the seller; no one else is even aware that the “problem” exists.  “But I had that item appraised!” the seller might lament, but again, it doesn’t matter. The appraisal itself is not what lends value; it is merely an attempt to quantify value, necessarily paired with the assumption that at least one potential buyer exists. Read Full Article »