Drew Brees Shows Why Intangibles Are So Hard to Value

Drew Brees Shows Why Intangibles Are So Hard to Value
AP Photo/David Goldman, File

One of the greatest quarterbacks of all time, Drew Brees, recently announced his retirement from the NFL. Brees is retiring with one Superbowl win, nearly a dozen passing records and a red carpet to the Hall of Fame.

But 20 years ago, forecasts for his success were mixed at best. A pre-draft scouting report said Brees “would not come anywhere close to matching his lofty collegiate figures at the pro level.”

Compared to NFL peers, Brees lacked a variety of ‘tangible assets’ normally associated with premier quarterbacks.

 

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