Basecamp is continuing to redefine what it means to be successful and dynamic in technology, business, and the court of public opinion. For 22 years, the company’s founders have refused to be defined by the “accepted” rules of the road, and its April 26 ban on company-wide politics in the office rededicated the company to its customers and its staff for what could be two more decades of success.
Just as importantly, the resulting criticism from many commentators who have never run a business shows that Basecamp isn’t just shaking itself up – it is shaking up the idea that companies must engage in politics to succeed in the 21st century.
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