With spring in full bloom, Amazon has been promoting its record on combatting climate change in recent weeks. The company’s announcements about new sign-ons to its Climate Pledge and commitments to attaining lofty sustainability goals sound promising. A closer examination raises questions about Amazon’s true colors when it comes to sustainability. Green is not yet one of them. The e-commerce giant has achieved little to reduce its environmental footprint and, in some instances, has done more harm than good.
Admittedly, initiating a comprehensive process to attain sustainability is a complex undertaking for any corporation approaching the scale of Amazon’s operations. Yet, even when taking into account the inevitable missteps along the learning curve of implementation, public trust is a commodity that, once lost, can impede the ultimate goal of securing an inhabitable planet. When it comes to sustainability, it’s clear that the e-commerce titan’s reputation is at risk, no matter what its greenwashing efforts intend for you to believe.
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