On my son’s first day of school, the teacher asked the class what their fathers did for a living. My son answered, “My Dad is a dancing chicken.” I was an awesome dancing chicken. I was a serial entrepreneur and owned 14 “chicken and biscuit” fast food stores. I was spending tens of thousands in monthly advertising and was not happy with the results. Why not don a feathery 7 foot chicken suit and dance the fool in front of traffic? I even laid down in front of traffic once, forcing cars to go through our driveway or run over me. A self- employed businessman wears many hats. He’s a leader, a manager, a day laborer, a human resource director, a lawyer, an accountant, a financier, an advertising guru and yes, sometimes a dancing chicken. In business, if something is not working, you adapt and change and find something that does work, aka The Dancing Chicken Rule. My experiment worked, and I soon had 14 dancing chickens saving me $25,000/month in advertising costs. My sales jumped 24%.
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