A contact who is part of Young Presidents Organization (YPO) came back from an international YPO gathering several years ago to relay what was on the minds of seemingly all the non-American presidents: how to crack the U.S. market. With good reason. The U.S. is the richest country in the world, by far. A successful entry into the U.S. is the path to blockbuster success for the corporations skillful enough to make it here.
Please think about what this means for us as Americans. We win in countless ways. While economic pundits on the Left and Right increasingly act as though trade is war, the reality is that trade is the quickest way for the individuals who comprise what we call an economy to improve themselves. When others produce for us, this frees us to migrate toward the work that most elevates our unique skills and intelligence. In other words, one reason the U.S. is the world’s richest country has to do with the fact that we Americans are showered with the world’s plenty on the way to constantly increasing individual specialization here. And the dividends don’t stop there.
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